Wavemaker and Brainlabs win Formula 1 media

Formula One, now owned by Liberty Media, has appointed Wavemaker and Brainlabs to run its respective traditional and digital media accounts following a competitive review.

Wavemaker is a combo of WPP agencies MEC and Maxus while self-styled “disrupter” Brainlabs has grown like topsy, offering a blend of media skills and tech.