WPP today announced the merger of Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe (BCW), one of the world’s largest, full-service, global communications agencies with deep expertise in digital and integrated communications, across all industry sectors.
The new agency will be led by Chief Executive Officer Donna Imperato, currently CEO of Cohn & Wolfe. Don Baer, Burson-Marsteller’s Worldwide Chair and CEO, will become Chairman and focus on delivering high-level counsel for Burson Cohn & Wolfe clients.
Sir Martin Sorrell of WPP stated that the decision to merge was driven “by strong, compatible capabilities and expertise, a combined ability to deliver integrated solutions across multiple sectors, and the scale to compete with the largest communications agencies in the world.
“We have a major opportunity and the right team to take this new agency to even higher levels of success,” Sorrell added. “After years of strong leadership and delivering excellent results at Cohn & Wolfe, I know that Donna will ensure the success of the combined business. I would also like to thank Don for his contribution as CEO of Burson-Marsteller over the last six years. I know he will continue his dedication to serving clients and now be able to focus entirely on high-level counsel to those clients as Chairman.”
Read more on the WPP website: https://www.wpp.com/wpp/press/2018/feb/27/wpp-announces-merger-of-burson-marsteller-and-cohn-and-wolfe/