WPP Combines 5 of Its Consultancies and Design Shops to create “Superunion”

Superunion is made up of Brand Union, Lambie-Nairn, The Partners, Addison and Vbat, which is based in Amsterdam, and will bring together disciplines including branding, motion graphics, packaging and digital design

The new agency will be led by global chief executive Jim Prior (formerly head of The Partners) and executive chairman Simon Bolton (Prior’s counterpart at Brand Union) who have installed Greg Quinton, a 30-year veteran of The Partners, as chief creative officer.

Prior said the new agency is less hierarchical” and there have been “changes in some roles”, adding: “It is “structured more like a management consultancy.”







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