Advertising giant WPP is merging its digital ad firm Possible Worldwide into digital agency Wunderman, as part of its ongoing efforts to reign in overheads, according to the Wall Street Journal.
Wunderman has an estimated $1.2 billion in annual revenue and operates in about 60 countries around the globe. The two companies have several clients in common, including Microsoft.
Mark Read, Wunderman’s global chief executive, said: “I’ve been closely involved with Possible since its inception and have long admired the creative and strategic excellence of its people. Clients today are looking for simplicity and expertise and this move is designed to provide both.”