WPP names Mel Edwards as Wunderman global boss

Wunderman, the leading global digital agency and a WPP company, today announced the appointment of Mel Edwards as Global CEO, effective immediately. She succeeds Mark Read, who was recently named CEO of WPP.

Edwards has been one of Read’s closest allies during a period when he transformed Wunderman, a traditional direct marketing agency that traces its roots back to 1958 in the US, into a digital agency that is “creatively inspired and data-driven”.

Read commented: “Mel is an exceptional leader who demonstrated her ability to build the business by winning new clients and developing existing ones, attracting top talent and integrating technology into our offer. The agency has become a powerhouse in Europe and I have every confidence that it will continue its success globally with her leadership of an outstanding team around the world.”

Edwards added: “I’ve been honoured to call Wunderman my home for the past six years. It’s a place that empowers people to do their best work and attracts today’s brightest talent. I’m proud to accept this new responsibility as global CEO and I’m excited to work with the people of Wunderman to drive the agency forward – combining our creative, data and technology capabilities to deliver the best work and results for our clients.”