Brandtech group You & Mr Jones, the group founded by the former Havas Worldwide chief executive David Jones, has announced the acquisition of a 51% stake in Gravity Road
In this acquisition, Gravity Road will become a content and innovation hub for You & Mr Jones, further enhancing the ‘brandtech’ group’s capabilities worldwide.
As part of the deal the agency, which was founded in 2011 by Mark Boyd and Mark Eaves, will launch in the US.
Jones said: “This latest deal gives us a brilliant innovation and content engine for our technology ecosystem. We’re hugely impressed by the team at Gravity Road and really excited about the future together, especially about launching them into the North American market.”