Y&R London has revealed Paul Lawson to be its incoming chief executive.

Current Y&R London CEO Jon Sharpe, former innovation director of the WPP agency, is moving to European head of WPP digital agency VML.

The Publicis Groupe agency’s staff were informed yesterday of Lawson’s departure. Lawson is leaving Leo Burnett London after 13 years and has been chief executive since being promoted from UK group managing director in 2011.

He will start at Y&R on 1 November, reporting to the network’s global president David Patton.

Lawson commented: “I am excited about coming to Y&R London, particularly at this pivotal moment. There are terrific people in place, a great client base, wonderful proprietary resources, all of which are gaining traction.

“I am really looking forward to working with David and the full team as we build new capabilities that will help our clients have impact in the marketplace. As we go forward, I think we are optimally poised to demonstrate both our local power and our global strength.”