In 2023, ad-tech stocks experienced robust returns, primarily fueled by a vigorous tech rally. The latter half of the year witnessed signs of stabilization in ad spending growth, demonstrating a year-over-year increase from July to October.
Despite a somewhat turbulent beginning in 2023, marked by macro uncertainty leading to downward adjustments in growth forecasts mid-year, ad spending growth is anticipated to gain momentum in 2024. The market appears optimistic about a resurgence of higher growth in the coming year, buoyed by the introduction of generative AI advertising offerings from Big Tech and pockets of increased growth in digital and retail media ad spending.
Read more on the Forbes website: https://www.forbes.com/sites/bethkindig/2023/12/27/ad-spending-growth-to-accelerate-in-2024/