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Mirum Appoints Amanda Seaford as US CEO

Mirum, the global digital arm of WPP’s J. Walter Thompson has appointed Amanda Seaford as U.S. CEO. Mirum said in a statement that Seaford’s appointment represents its “commitment to creating a diverse leadership team that brings the best skills and perspectives to bear for both clients and the industry at large.” Prior to Mirum, Amanda worked at Critical Mass for … Continued

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Sir Martin Sorrell beats WPP in the race to buy MediaMonks

Sir Martin Sorrell has bought Dutch firm MediaMonks for €300m (£266m) in a deal that marks his return to the forefront of the advertising industry. Sorrell pursued the deal despite receiving a legal letter from WPP alleging that he was being “unlawful” and in breach of his confidentiality agreement. Media Monks has revenues of around €110 million and operates through … Continued

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Michale Islip will leave Digitas as UK chief executive at the end of July to “pursue opportunities outside the company”.

Michael Islip, the UK chief executive of Digitas, is standing down from his position after 10 years at the agency and will be succeeded by Danielle Bassil. Danielle Bassil, who joined the agency in October last year as chief operating officer, has been promoted to chief executive of Digitas UK. Sue Frogley, chief executive of Publicis Media UK, said: “I … Continued

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Sir Martin Sorrell raises £100m for his new advertising venture

Former WPP boss Sir Martin Sorrell has raised £100m for his new advertising venture which has won support from Unilever. The significant sum is boosted by a further £50m in debt funding, offering a springboard for Sorrell in his bid to forge a challenger marketing firm specialising in technology, data and content. Sorrell is also preparing to float his new … Continued

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Oath names Anna Watkins as UK chief

Anna Watkins has been hired as Oath’s UK managing director and country commercial director, joining after a stint at Mofilm where she was global chief executive and director. She will be responsible for the promotion of Oath’s advertising solutions to brands and agencies, and will manage Oath’s UK sales teams, RYOT Studio branded content team, client vertical and product specialists and account … Continued

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Harriet Moss Appointed Managing Director of Manners McDade

Harriet Moss has been promoted to the role of managing director at Manners McDade. Moss’ new position will build on her previous role as global creative manager, where she oversaw the company’s strategy across sync, A&R and creative services worldwide since 2014. Catherine Manners, founder of Manners McDade, and board member of the UK MPA, said: “I never thought I … Continued

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GroupM: UK advertising is predicted to reach £19.9bn in 2018

GroupM, the world’s leading media investment company, today updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM believes there will be $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow … Continued

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AMV BBDO scoops Design Grand Prix at Cannes

Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its “Trash Isles” work for Plastic Oceans and LadBible. The Trash Isles was created by AMV BBDO in June 2017 in partnership with the LADBible and The Plastic Oceans Foundation, when they submitted an application to the UN on World Oceans Day, to recognise the Trash Isles as an official … Continued

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We Are Social buys Socialize as a first step towards growing its global network

We Are Social has made its first acquisition, taking a majority stake in Dubai-based social media agency Socialize. Socialize’s 40 members of staff will bring the network’s headcount to more than 700 people across 11 offices in 9 countries. Chairman and co-founder of We Are Social, Robin Grant said “As one of the fastest-growing and most dynamic regions in the … Continued

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