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GroupM names Wavemaker’s Tim Castree as North America CEO

Group M has named Tim Castree to fill the vacant position of North America chief executive. Castree formerly served as global CEO of Wavemaker, the product of a 2017 merger between media agencies MEC and Maxus that sought to counter the turn toward commoditization in ad-buying services. GroupM says Castree will be charged with further improving the competitiveness of the … Continued

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Nigel Vaz to be the next president of the IPA

Nigel Vaz, Business Transformation Lead and Executive Committee Member at Publicis Groupe has been nominated as the IPA President-elect to succeed Sarah Golding, CEO of The&Partnership. Vaz was chosen following a formal three-month selection process led by former President Tom Knox, Executive Partner, MullenLowe London, who headed up the Presidential Nominating Committee. Nigel Vaz said “It is a real honour … Continued

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WPP to merge J Walter Thompson and Wunderman agencies

WPP is to merge global ad agency J. Walter Thompson and digital agency Wunderman to form ‘Wunderman Thompson’, which will be headquartered in New York and London. Mel Edwards, global chief executive of Wunderman, will head the enlarged agency as global chief executive and Tamara Ingram, global chief executive of J Walter Thompson, will become chairman of Wunderman Thompson. Mel … Continued

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Anomaly Promotes Karina Wilsher to Global CEO

Anomaly is rejiggering its leadership with the promotion of Karina Wilsher to partner/global chief executive officer, succeeding founding partner Carl Johnson who now becomes chairman of the agency group. Wilsher has served as partner, COO for Anomaly since January of 2017, following a promotion from her previous role as partner and New York CEO. Johnson says: “Karina is simply superb … Continued

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Dentsu Aegis Network CEO Jerry Buhlmann to stand down

Dentsu Aegis Network chief executive Jerry Buhlmann is to step down with Tim Andree set to combine his current responsibilities with those of the newly vacant role. Jerry joined Aegis Group plc in 1999, becoming CEO in 2010 and then CEO of Dentsu Aegis Network in March 2013 after the acquisition of Aegis Group plc by Dentsu Inc. “After nine … Continued

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Publicis Spine appoints Isobar chief Karl Weaver as UK CEO

Publicis Groupe has appointed Karl Weaver, who previously served as the chief executive of Isobar, as UK CEO Weaver will report to Annette King, chief executive of Publicis Groupe UK, and Sue Frogley, chief executive of Publicis Media. Weaver will be responsible for unifying the data assets, technology and talent across Publicis Groupe UK in order to deliver market-leading data … Continued

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Cilla Snowball steps down at AMV BBDO

Cilla Snowball is leaving Abbott Mead Vickers BBDO at the end of 2018 after 26 years, with plans to pursue a portfolio-based career which will see her work across a range of business boards and government initiatives. Snowball will be succeeded at the start of 2019 by Sarah Douglas and Justin Pahl, who have been promoted from within to take … Continued

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Adrian Pettett steps down as chief executive of Cake

Cake has confirmed the departure of its CEO Adrian Pettett, who is to leave the Havas sport and entertainment marketing agency after 20 years. The news follows confirmation that managing director Jim Dowling has also moved on in order to take up a new role at Apple in the coming weeks. Pettett joined Cake in 2002 as commercial director, when … Continued

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How to Forecast Revenue and Growth

When starting out, financial forecasts may seem overwhelming. Forecasting business revenue and expenses during the startup stage is really more art than science. Many entrepreneurs complain that building forecasts with any degree of accuracy takes a lot of time, time that could be spent selling rather than planning. But few investors will put money in your business if you’re unable … Continued

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How to perfect your brand language

The language a brand uses to describe itsoffer has a huge impact on whether consumers view them as the ‘best’ in theircategory. Consumers are highly influenced by brand language and look to experts andrecommendations rather than advertising on TV or social media when identifyingthe best brands to buy, according to new research. The research of 2,000 UK and US consumers … Continued

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