As the marketing and communications (marcoms) industry continues to evolve at an unprecedented pace, the demand for skilled financial professionals is undergoing a transformation of its own. From the integration of new technologies to the need for strategic financial insight, 2025 is poised to be a pivotal year for finance roles in the marcoms sector. Below, we explore key trends and provide an outlook for hiring in this specialized area.
The Rise of Data-Driven Decision-Making
In 2025, marcoms firms are increasingly leveraging data analytics to drive business strategies, and this is extending to financial management. Financial professionals who can interpret complex data sets and provide actionable insights will be in high demand. This trend is creating opportunities for hybrid roles that blend traditional financial expertise with analytical acumen, such as financial data analysts and strategic business intelligence leads.
Emphasis on ESG (Environmental, Social, and Governance) Reporting
Sustainability is no longer a peripheral concern for marcoms firms—it is central to their branding and operations. Financial professionals are increasingly tasked with leading ESG reporting initiatives, ensuring compliance with regulations, and demonstrating accountability to stakeholders.
Cross-Functional Collaboration
In 2025, the role of finance teams in marcoms firms is becoming more integrated with other departments, particularly marketing and sales. Financial professionals are increasingly required to provide insights that align with creative strategies and campaign outcomes.
Candidates with strong communication skills and the ability to translate financial data into actionable advice for non-financial stakeholders will thrive. Collaborative tools like Slack and Asana are becoming as important as Excel.
Talent Shortages and Competitive Recruitment
The marcoms industry is facing a talent shortage for specialized finance roles. The growing need for hybrid skill sets—such as financial planning combined with tech expertise—means firms must compete for top talent.
To attract and retain financial professionals, marcoms firms are enhancing their value propositions. Competitive salaries, clear career progression, and benefits like flexible working hours will become the norm. Candidates with niche expertise will find themselves in a strong negotiating position.
This evolution presents both challenges and exciting opportunities for financial professionals seeking to carve out successful careers within this dynamic landscape in 2025.
How Candidates Can Prepare
For Candidates:
- Upskill Continuously: Invest in learning new technologies, particularly in data analytics and financial automation.
- Certifications Matter: Seek certifications in ESG reporting or financial analytics to stand out.
- Hone Soft Skills: Develop communication and collaboration skills to thrive in cross-functional environments.
Conclusion
The financial landscape within the marcoms industry is becoming increasingly complex and dynamic. As firms navigate digital transformation, sustainability, and the rise of data-driven strategies, financial professionals who can adapt to these changes will be indispensable. For both candidates and employers, 2025 offers opportunities to redefine roles and relationships in ways that drive long-term success.