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Saatchi & Saatchi UK has secured the global creative account for Accor’s budget hotel brand, Ibis, following a competitive pitch involving undisclosed agencies. The agency is tasked with overseeing the strategy and creative aspects for the entire group of hotels, including Ibis, Ibis Budget, and Ibis Styles. This involves crafting and executing a comprehensive repositioning strategy across various markets, including the UK, France, Germany, Brazil, and India.

Saatchi & Saatchi’s inaugural initiatives will focus on celebrating the brand’s extensive global heritage, emphasizing its role as a frontrunner and innovator in the hospitality sector.