Running a marketing, creative, or ad agency isn’t just about delivering bold ideas, it’s about balancing creativity with business smarts. As your agency grows, so do the financial complexities. That’s where a CFO comes in.
What a CFO Brings to the Table
More than a Bookkeeper or Accountant:
Early on, you might get by with a bookkeeper or accountant. But a CFO isn’t just about crunching numbers, they’re strategic partners who help steer the ship.
5 Key Reasons to Hire a CFO
1. Strategic Growth
CFOs translate your vision into financial strategy. Whether it’s scaling services or entering new markets, they help you plan smart and grow sustainably.
2. Smarter Business Development
Agencies thrive on new business. A CFO identifies profitable opportunities, supports client acquisition, and ensures you’re chasing the right leads, not just any leads.
3. Financial Modelling
CFOs create data-driven forecasts that guide decisions. With their models, you can benchmark performance, spot risks, and plan for what’s next.
4. Cash Flow Confidence
Need to hire, expand, or invest? A CFO ensures you have the cash (and strategy) to do it – without overextending. They also help you raise capital when needed.
5. Performance Tracking
They go beyond revenue reports to help you measure what really matters – profitability by service line, client lifetime value, team efficiency, and more.
The Bottom Line
Hiring a CFO can transform your agency. They bring clarity, strategy, and financial leadership to support your growth. Choose someone who aligns with your culture and understands your vision.
Need help finding the right CFO? Our team at Simply360 is here to help.