After a competitive pitch earlier this year, Bicycle Studio, the creative division of Bicycle London, was chosen in June to lead the brand’s UK creative efforts, just in time for the Euro 2024 tournament.
Building on this creative partnership, Bicycle London has now expanded its role to include media planning and buying for Papa Johns, a responsibility previously handled by the7stars.
Bec Carroll, UK Marketing Director at Papa Johns, commented: “Bicycle has demonstrated a strong understanding of our business and the unique challenges within our market. We’re excited to continue working together, creating integrated campaigns that truly connect with our customers.”
Before Bicycle Studio’s involvement, Papa Johns had been collaborating with several UK creative agencies on a project-by-project basis.