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Clarion Communications has been appointed as Cathay Pacific’s retained agency for B2B and consumer PR, as well as influencer marketing in the UK. The appointment follows a competitive pitch process. The agency will focus on elevating Cathay Pacific’s brand visibility across the UK, targeting both business and leisure travelers. This marks a new chapter for […]

Global sports leader PUMA has partnered with creative agency adam&eveDDB to unveil an innovative brand marketing strategy set to launch in 2025. The goal: position PUMA as a top-tier sports performance brand while deepening its emotional connection with consumers. Founded in 1948, PUMA has spent 75 years driving innovation and partnering with world-class athletes and […]

After a competitive pitch earlier this year, Bicycle Studio, the creative division of Bicycle London, was chosen in June to lead the brand’s UK creative efforts, just in time for the Euro 2024 tournament. Building on this creative partnership, Bicycle London has now expanded its role to include media planning and buying for Papa Johns, […]

Independent London agency Pablo has achieved another significant milestone, successfully winning Tata’s Tetley Tea account over fierce competition from industry heavyweights VCCP and New Commercial Arts. The final contenders also included Saatchi & Saatchi, the UK’s largest agency by billings, despite its recent leadership challenges. Pablo founder Gareth Mercer shared his excitement: “Tetley Tea is […]

PrettyGreen has been appointed as the Global PR and Partnerships agency for the whisky brand, The Famous Grouse. They will spearhead the development of creative global partnerships with a culture-first approach. After the brand’s return to TV screens last October with a fresh look, its global ‘Full of Character’ campaign continues to introduce The Famous […]

After a rigorous selection process, the Department for Business & Trade has selected UNLIMITED & Pablo as its creative agency partner for its UK operations. Among stiff competition, the consortium emerged victorious, securing a significant contract. With immediate effect, the agency consortium will spearhead all creative endeavors aimed at fostering the growth of small and […]

McCann London’s specialized unit, McCann Content Studios, dedicated to social media and influencer marketing, has secured the role of UK Social and Influencer Agency of Record (AOR) for Reckitt’s UK Health brands. Following a rigorous selection process involving five agencies, McCann Content Studios emerged victorious. Reckitt chose McCann Content Studios to enhance their brand presence […]

McArthurGlen Group, a premier owner, developer, and manager of designer outlets across Europe, has chosen the7stars to oversee its entire digital media operations in the UK. Having already handled McArthurGlen’s above-the-line (ATL) media, the7stars now manages the consolidated UK media portfolio valued at £6.8 million. This responsibility encompasses strategic planning and purchasing across all channels. […]

DAC Group has been selected by the multinational retail giant Kingfisher PLC to enhance its online presence in a bid to boost ecommerce sales and drive in-store traffic for its DIY brands across the UK and Ireland, including B&Q, Screwfix, and Tradepoint. Recognized by Forrester as one of the world’s leading performance marketing agencies, DAC […]