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Saatchi & Saatchi UK has secured the global creative account for Accor’s budget hotel brand, Ibis, following a competitive pitch involving undisclosed agencies. The agency is tasked with overseeing the strategy and creative aspects for the entire group of hotels, including Ibis, Ibis Budget, and Ibis Styles. This involves crafting and executing a comprehensive repositioning […]

House 337 has acquired Vixen Labs, an AI consultancy known for its expertise in “conversational” AI. Specializing in fostering customer engagement through voice assistants and extensive language models, Vixen Labs is proficient in creating and managing conversational interfaces across various platforms such as Alexa, Siri, website chatbots, and social apps. The client portfolio of Vixen […]

In 2023, ad-tech stocks experienced robust returns, primarily fueled by a vigorous tech rally. The latter half of the year witnessed signs of stabilization in ad spending growth, demonstrating a year-over-year increase from July to October. Despite a somewhat turbulent beginning in 2023, marked by macro uncertainty leading to downward adjustments in growth forecasts mid-year, […]