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PrettyGreen has been appointed as the Global PR and Partnerships agency for the whisky brand, The Famous Grouse. They will spearhead the development of creative global partnerships with a culture-first approach. After the brand’s return to TV screens last October with a fresh look, its global ‘Full of Character’ campaign continues to introduce The Famous […]

Bauer Media has officially opened its new London HQ, showcasing its new state-of-the-art office with partners, stakeholders, advertisers, industry leaders, policy makers and more. The first time its national radio and magazines brands have sat under one roof, the Lantern marks a major new step in the business’ transformation. Read more on the Bauer Media […]

Atomic, the renowned independent agency, has exciting news to share: the unveiling of their latest venture, Atomic Matter. This new creative agency is poised to empower health brands to prioritize what truly matters. Steering the helm of this enterprise are Natalie Enniks as Managing Director, Frankie Everson as Head of Strategy, and Paul Foster as […]

After a rigorous selection process, the Department for Business & Trade has selected UNLIMITED & Pablo as its creative agency partner for its UK operations. Among stiff competition, the consortium emerged victorious, securing a significant contract. With immediate effect, the agency consortium will spearhead all creative endeavors aimed at fostering the growth of small and […]

McCann London’s specialized unit, McCann Content Studios, dedicated to social media and influencer marketing, has secured the role of UK Social and Influencer Agency of Record (AOR) for Reckitt’s UK Health brands. Following a rigorous selection process involving five agencies, McCann Content Studios emerged victorious. Reckitt chose McCann Content Studios to enhance their brand presence […]

Post-production and voice recording studio Clearcut Sound Studios has rebranded as Little Things, an Independent Sound Studio. After three decades of success as Clearcut Sound Studios, the team behind the scenes felt it was time for a brand overhaul. With a nod to their early 90s origins, they decided to embrace their evolution into a […]

North London’s BKL and City-based Wilson Wright have joined forces, forming a robust accountancy powerhouse with a combined revenue of £46 million. Specializing in serving SMEs, entrepreneurs, and high-net-worth individuals, both firms have excelled in providing tailored services in accountancy, tax, and business advisory. The merger, effective from April 2nd, marks the culmination of a […]

MSQ is spearheading the creation of a pioneering force in unified brand and customer experience innovation through the merger of The Gate and MBAstack in London. Forming under the banner of The Gate, this amalgamated entity is poised to collaborate with forward-thinking marketers seeking seamless integration of brand development, customer engagement, and CRM strategies, with […]

McArthurGlen Group, a premier owner, developer, and manager of designer outlets across Europe, has chosen the7stars to oversee its entire digital media operations in the UK. Having already handled McArthurGlen’s above-the-line (ATL) media, the7stars now manages the consolidated UK media portfolio valued at £6.8 million. This responsibility encompasses strategic planning and purchasing across all channels. […]

DAC Group has been selected by the multinational retail giant Kingfisher PLC to enhance its online presence in a bid to boost ecommerce sales and drive in-store traffic for its DIY brands across the UK and Ireland, including B&Q, Screwfix, and Tradepoint. Recognized by Forrester as one of the world’s leading performance marketing agencies, DAC […]

The Mill, renowned for its exceptional VFX and creative content, has unveiled its plans for relocation to the vibrant heart of Soho. After a decade of prosperous operations in Fitzrovia, The Mill is embracing a thrilling transition to a revamped, purpose-built space that resonates with the dynamic essence of our esteemed brand. Bursting with energy, […]

As VCCP’s global content creation studio, Girl&Bear has been committed to delivering unparalleled craftsmanship since its establishment in 2021. With a comprehensive range of capabilities spanning film, post-production, audio, design, print, photography, and digital production, the studio maintains a reputation for excellence. In her expanded role, Claire will undertake additional responsibilities, notably focusing on driving […]

After 10 years at Ebiquity and FirmDecisions holding various leadership roles, Federica Bowman has been appointed as global CEO at FirmDecisions. She takes over from Stephen Broderick who is leaving the business to pursue other opportunities. She will continue to be based out of the global HQ in London. Read more on the FirmDecisions website: […]

In a first for the industry, WPP’s commitment includes reaching net zero in the emissions generated by the placement of advertising in the media for its clients On Earth Day, WPP announces a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To […]

Instinctif Partners announces that Edward Amory, currently managing director, will be appointed CEO from the 1st April. Tim Linacre, current CEO, will become Group Deputy Chairman, with particular responsibility for senior client relationships, while continuing to oversee the capital markets practice. Tim Trotter, Instinctif Partners Chairman, said: “I am delighted to announce that Ed Amory […]

Proximo Spirits, the owner of Jose Cuervo, has selected Creature London as the creative agency for its leading tequila brand. Creature London secured the account in a competitive pitch against undisclosed agencies. As part of the review process, Proximo also enlisted the services of the Mexican production company Oxigéno. Notably, Jose Cuervo had not previously […]

VaynerMedia has secured the global media account for Asos after a competitive pitch. Operating from its London office, the agency will concentrate on brand development and employ a comprehensive “full-funnel” marketing strategy throughout 2024, with a primary focus on the UK and US markets. Dan Elton, senior customer director at Asos, highlighted the agency’s distinctive […]

Saatchi & Saatchi UK has secured the global creative account for Accor’s budget hotel brand, Ibis, following a competitive pitch involving undisclosed agencies. The agency is tasked with overseeing the strategy and creative aspects for the entire group of hotels, including Ibis, Ibis Budget, and Ibis Styles. This involves crafting and executing a comprehensive repositioning […]