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Proximo Spirits, the owner of Jose Cuervo, has selected Creature London as the creative agency for its leading tequila brand. Creature London secured the account in a competitive pitch against undisclosed agencies. As part of the review process, Proximo also enlisted the services of the Mexican production company Oxigéno. Notably, Jose Cuervo had not previously […]

VaynerMedia has secured the global media account for Asos after a competitive pitch. Operating from its London office, the agency will concentrate on brand development and employ a comprehensive “full-funnel” marketing strategy throughout 2024, with a primary focus on the UK and US markets. Dan Elton, senior customer director at Asos, highlighted the agency’s distinctive […]

Saatchi & Saatchi UK has secured the global creative account for Accor’s budget hotel brand, Ibis, following a competitive pitch involving undisclosed agencies. The agency is tasked with overseeing the strategy and creative aspects for the entire group of hotels, including Ibis, Ibis Budget, and Ibis Styles. This involves crafting and executing a comprehensive repositioning […]

House 337 has acquired Vixen Labs, an AI consultancy known for its expertise in “conversational” AI. Specializing in fostering customer engagement through voice assistants and extensive language models, Vixen Labs is proficient in creating and managing conversational interfaces across various platforms such as Alexa, Siri, website chatbots, and social apps. The client portfolio of Vixen […]

In 2023, ad-tech stocks experienced robust returns, primarily fueled by a vigorous tech rally. The latter half of the year witnessed signs of stabilization in ad spending growth, demonstrating a year-over-year increase from July to October. Despite a somewhat turbulent beginning in 2023, marked by macro uncertainty leading to downward adjustments in growth forecasts mid-year, […]