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Clarion Communications has been appointed as Cathay Pacific’s retained agency for B2B and consumer PR, as well as influencer marketing in the UK. The appointment follows a competitive pitch process. The agency will focus on elevating Cathay Pacific’s brand visibility across the UK, targeting both business and leisure travelers. This marks a new chapter for […]

Global sports leader PUMA has partnered with creative agency adam&eveDDB to unveil an innovative brand marketing strategy set to launch in 2025. The goal: position PUMA as a top-tier sports performance brand while deepening its emotional connection with consumers. Founded in 1948, PUMA has spent 75 years driving innovation and partnering with world-class athletes and […]

After a competitive pitch earlier this year, Bicycle Studio, the creative division of Bicycle London, was chosen in June to lead the brand’s UK creative efforts, just in time for the Euro 2024 tournament. Building on this creative partnership, Bicycle London has now expanded its role to include media planning and buying for Papa Johns, […]

WPP has announced its acquisition of New Commercial Arts (NCA), a top independent creative and customer experience agency. NCA will be integrated into Ogilvy’s global creative network, strengthening the agency’s presence in the UK market. Founded in 2020 by industry veterans James Murphy and David Golding, NCA quickly gained recognition as one of the fastest-growing […]

Independent London agency Pablo has achieved another significant milestone, successfully winning Tata’s Tetley Tea account over fierce competition from industry heavyweights VCCP and New Commercial Arts. The final contenders also included Saatchi & Saatchi, the UK’s largest agency by billings, despite its recent leadership challenges. Pablo founder Gareth Mercer shared his excitement: “Tetley Tea is […]

PrettyGreen has been appointed as the Global PR and Partnerships agency for the whisky brand, The Famous Grouse. They will spearhead the development of creative global partnerships with a culture-first approach. After the brand’s return to TV screens last October with a fresh look, its global ‘Full of Character’ campaign continues to introduce The Famous […]

Bauer Media has officially opened its new London HQ, showcasing its new state-of-the-art office with partners, stakeholders, advertisers, industry leaders, policy makers and more. The first time its national radio and magazines brands have sat under one roof, the Lantern marks a major new step in the business’ transformation. Read more on the Bauer Media […]

Atomic, the renowned independent agency, has exciting news to share: the unveiling of their latest venture, Atomic Matter. This new creative agency is poised to empower health brands to prioritize what truly matters. Steering the helm of this enterprise are Natalie Enniks as Managing Director, Frankie Everson as Head of Strategy, and Paul Foster as […]

After a rigorous selection process, the Department for Business & Trade has selected UNLIMITED & Pablo as its creative agency partner for its UK operations. Among stiff competition, the consortium emerged victorious, securing a significant contract. With immediate effect, the agency consortium will spearhead all creative endeavors aimed at fostering the growth of small and […]

McCann London’s specialized unit, McCann Content Studios, dedicated to social media and influencer marketing, has secured the role of UK Social and Influencer Agency of Record (AOR) for Reckitt’s UK Health brands. Following a rigorous selection process involving five agencies, McCann Content Studios emerged victorious. Reckitt chose McCann Content Studios to enhance their brand presence […]

Post-production and voice recording studio Clearcut Sound Studios has rebranded as Little Things, an Independent Sound Studio. After three decades of success as Clearcut Sound Studios, the team behind the scenes felt it was time for a brand overhaul. With a nod to their early 90s origins, they decided to embrace their evolution into a […]

North London’s BKL and City-based Wilson Wright have joined forces, forming a robust accountancy powerhouse with a combined revenue of £46 million. Specializing in serving SMEs, entrepreneurs, and high-net-worth individuals, both firms have excelled in providing tailored services in accountancy, tax, and business advisory. The merger, effective from April 2nd, marks the culmination of a […]

MSQ is spearheading the creation of a pioneering force in unified brand and customer experience innovation through the merger of The Gate and MBAstack in London. Forming under the banner of The Gate, this amalgamated entity is poised to collaborate with forward-thinking marketers seeking seamless integration of brand development, customer engagement, and CRM strategies, with […]

McArthurGlen Group, a premier owner, developer, and manager of designer outlets across Europe, has chosen the7stars to oversee its entire digital media operations in the UK. Having already handled McArthurGlen’s above-the-line (ATL) media, the7stars now manages the consolidated UK media portfolio valued at £6.8 million. This responsibility encompasses strategic planning and purchasing across all channels. […]

DAC Group has been selected by the multinational retail giant Kingfisher PLC to enhance its online presence in a bid to boost ecommerce sales and drive in-store traffic for its DIY brands across the UK and Ireland, including B&Q, Screwfix, and Tradepoint. Recognized by Forrester as one of the world’s leading performance marketing agencies, DAC […]

The Mill, renowned for its exceptional VFX and creative content, has unveiled its plans for relocation to the vibrant heart of Soho. After a decade of prosperous operations in Fitzrovia, The Mill is embracing a thrilling transition to a revamped, purpose-built space that resonates with the dynamic essence of our esteemed brand. Bursting with energy, […]

As VCCP’s global content creation studio, Girl&Bear has been committed to delivering unparalleled craftsmanship since its establishment in 2021. With a comprehensive range of capabilities spanning film, post-production, audio, design, print, photography, and digital production, the studio maintains a reputation for excellence. In her expanded role, Claire will undertake additional responsibilities, notably focusing on driving […]

After 10 years at Ebiquity and FirmDecisions holding various leadership roles, Federica Bowman has been appointed as global CEO at FirmDecisions. She takes over from Stephen Broderick who is leaving the business to pursue other opportunities. She will continue to be based out of the global HQ in London. Read more on the FirmDecisions website: […]